"Smart speaker sales have fallen off a cliff"
Sales of smart speakers have "fallen off a cliff" as customers cut back and trade down on electrical items, according to the major UK technology retailer Currys. "People aren't as interested in Amazon Alexa as they used to be," managing director Alex Baldock told the BBC's Today programme. This is surprising as many industry analysts have predicted a boom in smart speakers. However, the firm said that after a surge in sales during the first stages of the Covid pandemic, people were not upgrading. Smart speakers were "selling like hot cakes" a few years ago, but now sales have come back down, according to Joseph Teasdale, head of tech at Enders Analysis. He said people do not tend to replace them once they have one, and "maybe you buy a second device for the kitchen, but not much more than that". But more importantly, "smart speakers just aren't that smart", Mr Teasdale added.
(BBC News) Read more